Made in the U.S.A
All of our items are made in our Wisconsin studio.
US
Our Story
It all started with a dream...
We had a vision on what it would mean to open a store that catered to a whole population that was looking for the best possible products.
Thank you for being part of our journey.
Family-run and operated
Made of Eco-friendly Material
Donate 20% of profits
How It All Started
2001-2011
Experience In The Fashion Industry
For over a decade I’ve worked in the fashion and beauty industries in a variety of ways - as a fashion editor, wardrobe stylist, and product developer.
2011
Booked first TV spot
We were lucky enough to be featured on the local news, which kickstarted our national reach.
2012
Partnered with Charity
After our success and selling out in every store, we realized we needed to give back and started our "Give back and Grow" initiative to donate 20% of our profits.
2021
International Reach
We've expanded globally and now are available in over 25 countries with plans to expand next year.
Beauty is just who we are. You've got to stand up and create your own definition.
Bethann Hardison
